Grounded in craft and storytelling, I turn complexity into clear, lasting identities and digital experiences that feel unmistakably human and work beautifully in everyday life.

Currently

Freelancing across branding + UX/product work while levelling up in neuroscience and neuromarketing. Former Creative Director at startup company Dott, Brand Manager at WYRTH Home, and partner to other early-stage startups and agencies. I focus on design that maps to real human perception and behaviour.

Out of office

I’m usually lost in a fantasy or sci-fi novel, brushing up on astronomy and how the universe works, or experimenting in the kitchen. I also have a sassy orange cat named Larry who frequently enjoys snuggles.

What I'm skilled at

Clarity in comlpexity

I turn fuzzy briefs and half-formed ideas into clear roadmaps, frameworks, and designs that teams can rally around.

Story-driven branding

From naming to visuals, I build cohesive narratives that give products a soul and make brands instantly recognizable.

Neuroscience-powered UX

By folding in behaviorual science and neuromarketing, I design interfaces that feel intuitive, influence decisions ethically, and hold up under real-world testing.

Design velocity

AI-assisted workflows, system thinking, and years of Webflow / Shopify shipping let me prototype, iterate, and refine at startup speed without losing polish.

Design 🤝 development

Comfortable in both Figma and code, I bridge the gap between design and engineering. Shipping production-ready sites, reviewing PRs, and speaking dev as fluently as designer.

Education

+ Certifications

An Introduction to Consumer Neuroscience & Neuromarketing
— In progress

Copenhagen Business School
Professional Certificate

Google UX Design — 2023

Professional Certificate

Bachelors of Technology — 2020

Toronto Metropolitan University
Graphic Communications Management

AODA Certification — 2019

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