Clarity first. Design second.
I founded Studio Minardi on a belief that has shaped all of my work: brands don’t fail from lack of creativity, they fail from lack of clarity.
Design is not decoration. It’s a strategic tool for focus, meaning, and direction.
My work begins long before visuals: with listening, analysis, and uncovering what truly matters in a brand.
I work with founders and creative leaders who want a brand grounded in purpose, not trends. Whether through full identity systems or strategic consultations, my role is to help you make clearer decisions about how your brand shows up and builds trust.
Design is not decoration. It’s a strategic tool for focus, meaning, and direction.
My work begins long before visuals: with listening, analysis, and uncovering what truly matters in a brand.
I work with founders and creative leaders who want a brand grounded in purpose, not trends. Whether through full identity systems or strategic consultations, my role is to help you make clearer decisions about how your brand shows up and builds trust.
Capabilities
BRAND STRATEGY + POSITIONING
I help you articulate what your brand stands for. Before colour, typography, or layout comes the clarity that informs every decision.
BRAND CONSULTATIONS
A dedicated space for founders who want expert guidance without committing to a full project.
This includes:
• Brand audits
• Website and visual identity evaluations
• Positioning refinement
• Narrative + messaging clarity
• Direction on next steps
• Strategic roadmaps
• “What’s working, what’s not” assessments
This includes:
• Brand audits
• Website and visual identity evaluations
• Positioning refinement
• Narrative + messaging clarity
• Direction on next steps
• Strategic roadmaps
• “What’s working, what’s not” assessments
VISUAL IDENTITY SYSTEMS
Timeless, refined identity systems that express your strategy in a cohesive visual language.
WEB DESIGN
Digital experiences built with usability and long-term relevance at the centre, not trends.
PACKAGING + PRINT COLLATERAL
Tactile expressions that extend your identity into the physical world with thoughtful detail.
CREATIVE PARTNERSHIP
Ongoing strategic and design support for brands that want long-term clarity and evolution.
My Approach
Every project begins with a simple question:
What is essential here?
I balance strategy with craft, prioritizing meaning over volume and restraint over complexity. My goal is to shape identities that feel timeless and grounded in intention. Brands that don’t need to shout to stand out.
From first concepts to final launch, my role is to guide and refine. Every detail has a purpose. Every choice supports the whole.
What is essential here?
I balance strategy with craft, prioritizing meaning over volume and restraint over complexity. My goal is to shape identities that feel timeless and grounded in intention. Brands that don’t need to shout to stand out.
From first concepts to final launch, my role is to guide and refine. Every detail has a purpose. Every choice supports the whole.
Who I Work With
I collaborate with founders who value:
• Strategy before aesthetics
• Long-term thinking over short-term trends
• A partner who challenges and sharpens their ideas
If you’re looking for “just a logo,” I’m likely not the right fit.
If you want clarity, alignment, and a brand that can grow with you, we’ll work well together.
• Strategy before aesthetics
• Long-term thinking over short-term trends
• A partner who challenges and sharpens their ideas
If you’re looking for “just a logo,” I’m likely not the right fit.
If you want clarity, alignment, and a brand that can grow with you, we’ll work well together.